Last updated 29 July 2026.
This policy explains how Synaptive Ltd (we, us) collects and uses your personal data when you use this website or contact us. Synaptive Ltd is a company registered in England under number 16195899, with its registered office at 352 Baker Street, Enfield, London, EN1 3LQ. We are the data controller for the personal data described here.
We collect the personal data you choose to give us through our enquiry and contact forms. That typically includes your name, email address, organisation, and the details you write in your message, such as your EEG system, quantities, or research context.
We also use Google Analytics, which collects technical data about your visit, such as pages viewed, approximate location, device type and how you arrived at the site, using cookies. This data is aggregated and is not used to identify you personally. Details are in our Cookies Policy.
We use enquiry data to respond to your request, to discuss testing, purchase or licensing, and to keep in touch about it. Our lawful basis is our legitimate interest in responding to people who contact us, and, where relevant, taking steps at your request before entering into an agreement. We use analytics data on the basis of consent, implied by your continued use of the site after being informed via our cookie disclosure, to understand and improve how the website is used. We do not use your data for automated decision-making or profiling.
Form submissions are handled by Formspree, which delivers them to us by email. Analytics data is processed by Google, via Google Analytics. Both are governed by their own privacy policies. We do not sell or share your personal data for advertising.
We keep enquiry correspondence for as long as needed to deal with your request and maintain a reasonable business record, and we delete it when it is no longer needed.
Under UK data protection law you have the right to access the personal data we hold about you, to have it corrected or deleted, to object to or restrict its use, and to data portability. To exercise any of these, email admin@synaptiveltd.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Details of how this website uses cookies are set out in our Cookies Policy.
We may update this policy from time to time. The current version is always the one displayed here. Questions can be sent to admin@synaptiveltd.co.uk.
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